Tru has joined the Ethik community!

We are very excited to announce our recent collaboration with Ethik Boutique and eco-design hub.  Ethik is a Montreal based boutique that sells ethical brands from Canada and abroad. Check them out at

Ethik is a collective of FEM International (, a not-for-profit whose mission is to support women empowerment through social entrepreneurship.  Together they organized a successful fundraising fashion show last week in which Tru dawned the runway.  Here are some photos that were in Le Huffington Post Quebec

.  See the whole article here–bulles-fem-internationa_n_13302942.html



Wishing everyone here and around the globe peace and happiness this holiday season!

Enjoy 20% off in our holiday sale until December 28th.



Take the ‘Wear no evil’ Pledge!

A friend recently sent this to me and while I have literally been doing this over the past 8 months or so I am now publicly taking this pledge to share with all of you.  Follow this link to sign up and share your pledge on your facebook page so we can all join together in this mission to support brands that are really trying to make a difference in the world.  Let’s vote with our dollars.  Pledge no evil!

Please share any great finds of places to shop that uphold these standards in the comments section below 🙂