Fabric 101

In the world of everything polyester, exploring new and unique fabrics may sound scary and daunting to you.  However, there are so many new innovations in textiles these days that it’s so exciting to see and learn about!  At least for me…but I’m like a kid in a candy store when it comes to fabric. Oh the possibilities!

Tru’s first collection is all made out of modal and I realised that many people hadn’t heard of it, so I wanted to give you all a brief intro to some great sustainable fabrics to look out for and to know that there is more out there than just polyester.  There are many harmful chemicals used in the production of polyester, including carcinogens, and if emitted to water and air untreated, can cause significant environmental damage. Even within polyester there are sustainable options like polyester made from recycled plastic bottles!  Who would have thought? Continue reading Fabric 101

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Tru is now online!

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Hellooooo my friends!  It’s been awhile I know …I haven’t blogged in quite some time but that is all about to change and I have lots of things I want to write about.  I have been working hard to bring our collection to you right in the comfort of your own homes!  I am sooooo thrilled to announce the launch of our online store 🙂  Please check it out at www.truvogue.com when you get a moment.  We ship throughout North America and if anyone would like to purchase any items internationally please email info@truvogue.com and we will work something out.  Also, if you subscribe you will receive 10% off your first purchase!

This first collection is called ‘Essentials’ because it focuses on buildable staple pieces that every wardrobe needs. The fabric is super comfortable and breathable made out of the softest, eco-friendly modal fabric that feels like butter against the skin.   All the pieces from this collection were made ethically right here in Toronto, Canada!!  So shop local, shop ethical and care for the planet at the same time 🙂

Take the ‘Wear no evil’ Pledge!

A friend recently sent this to me and while I have literally been doing this over the past 8 months or so I am now publicly taking this pledge to share with all of you.  Follow this link to sign up and share your pledge on your facebook page so we can all join together in this mission to support brands that are really trying to make a difference in the world.  Let’s vote with our dollars.  Pledge no evil!

Please share any great finds of places to shop that uphold these standards in the comments section below 🙂

How do you define Sustainable and Ethical Fashion??

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There are a lot of words being thrown around these days such as: ethical fashion, eco-fashion, sustainable fashion.  But what does it all mean?  It means different things to different people however I think Livia Firth nailed it in her article below when she broaches this subject.
Continue reading How do you define Sustainable and Ethical Fashion??

More Green Carpet Challenge luxury!!!

This is a drool worthy post. I absolutely adore Livia Firth and what she has done to bring awareness to the luxury fashion industry in regards to the environment and labour standards.  She started a consultancy company called eco-age which works with brands to build sustainability into their supply chain. Part of that is the Green Carpet Challenge in which she partners with luxury power houses to go above and beyond in the creation of a collection that meets her high standards. I have already posted about the gorgeous Gucci bags made of anti-deforestation leather in the Brazilian Amazon, now here are two more luxury designers that have partnered with the Green Carpet Challenge to create stunning pieces that shows the world that not only is sustainability possible it is crucial to the future of our planet and people.

Since high street stores like Zara and H&M get inspiration from luxury runways, my hope is that if luxury fashion puts sustainability at the forefront of their designs than the high street too will have to follow suit.

First up, as if there wasn’t enough to love about Sergio Rossi! He is embracing sustainability and debuted a capsule collection on Sept 3rd. These GORGEOUS stiletto shoes and bags are made out of the first EVER locally sourced organic silk from a family run mill in Italy and lead free swarovski crystals. Take a look:

also in black!

these are my favourite!…

Other notable sustainable features of these stunning shoes is the use of chrome-free leather finishing from Europe and nickel-free metals.

We move on to the stunning display of British-Turkish designer, Erdem Moralioglu, sustainable collection that launched during London’s Fashion Week this past September at The Wallace Collection.  The GCC has strict criteria in which the designers have to comply with which means the 12 designs were made from reused, surplus, or sustainably certified materials.  However, that didn’t ruffle his feathers as the designs are all very much in tune with Erdem’s feminine, luxury aesthetic.

As quoted in the Telegraph, “I was inspired by the Wallace Collection,” revealed the designer; “I loved the idea of creating a collection that had a really human hand to it.”

You can see in the pics below that each dress was displayed as a work of art..a canvas to be admired.

The Erdem Green Carpet Collection in partnership with Mercedes-Benz at ...

Gucci…doing it right!

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Luxury brands like Gucci, Prada and Dolce and Gabana are not without their own  scandals and controversy around sweatshops, the environment and challenging the “Made in Italy” label.  However Gucci seems to be on a mission to set things right!!

This ground breaking partnership between Gucci and Livia Firth’s Green Carpet Challenge, Rainforest Alliance and the National Wildlife Federation had sustainably produced the world’s first luxury bags made out of anti-deforestation leather from the Brazilian Amazon!! And how gorgeous they were!  With a passport included with the bag detailing complete traceability of the supply chain, these bags are a turning point in promoting a system  whereby companies and brands are held accountable for how their products are produced and ensuring it is not done in an unsustainable, environmentally and socially hazardous manner. Jenny Greenwell of Eco-Age points out “The bags have been tanned with environmentally safe vegetable dyes, and the ranches where the cows are brought up and slaughtered for meat are 100% deforestation free.”  Thank you Gucci for setting an example for other luxury brands….this goes to show that sustainability is luxurious!  This collection was released back in 2013 but I truly hope to see more of this in the future!

See the full article here:

http://eco-age.com/a-new-frontier-for-sustainble-style/