Zara: Shame on you!

The Zara logo is seen on a clothes hanger in one of its stores. Shoppers in Istanbul discovered notes in clothing saying workers had not been paid at the Bravo Tekstil factory in Turkey, according to widespread media reports this month.

It pains me to write this post.  So, the CBC covered a story on the desperate plea of Zara’s garment workers in Turkey.  This should really come as no surprise to people, but it will.  How desperate these garment workers must be to be sending out letters of SOS.  Heartwrenching.  Looks like not much has changed since Rana Plaza.  Interested to hear everyone else’s thoughts on this.  Please leave your opinion/comments below.  Read the full story here:

Workers stitched pleas for help into clothes sold by Zara

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Fabric 101

In the world of everything polyester, exploring new and unique fabrics may sound scary and daunting to you.  However, there are so many new innovations in textiles these days that it’s so exciting to see and learn about!  At least for me…but I’m like a kid in a candy store when it comes to fabric. Oh the possibilities!

Tru’s first collection is all made out of modal and I realised that many people hadn’t heard of it, so I wanted to give you all a brief intro to some great sustainable fabrics to look out for and to know that there is more out there than just polyester.  There are many harmful chemicals used in the production of polyester, including carcinogens, and if emitted to water and air untreated, can cause significant environmental damage. Even within polyester there are sustainable options like polyester made from recycled plastic bottles!  Who would have thought? Continue reading Fabric 101

Syrian Canadians Start A New Life…one stitch at a time!

Given that it’s International Women’s Day today I thought it very fitting to share with you all this beautiful video of strong, empowered, motivated women. These women make me so proud to be Canadian!   Continue reading Syrian Canadians Start A New Life…one stitch at a time!

Tru has joined the Ethik community!

We are very excited to announce our recent collaboration with Ethik Boutique and eco-design hub.  Ethik is a Montreal based boutique that sells ethical brands from Canada and abroad. Check them out at https://ethik-bgc.ca/

Ethik is a collective of FEM International (www.feminternational.org), a not-for-profit whose mission is to support women empowerment through social entrepreneurship.  Together they organized a successful fundraising fashion show last week in which Tru dawned the runway.  Here are some photos that were in Le Huffington Post Quebec

.  See the whole article here http://quebec.huffingtonpost.ca/2016/11/29/soiree-benefice-mode-ethique–bulles-fem-internationa_n_13302942.html

Tru is now online!

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Hellooooo my friends!  It’s been awhile I know …I haven’t blogged in quite some time but that is all about to change and I have lots of things I want to write about.  I have been working hard to bring our collection to you right in the comfort of your own homes!  I am sooooo thrilled to announce the launch of our online store 🙂  Please check it out at www.truvogue.com when you get a moment.  We ship throughout North America and if anyone would like to purchase any items internationally please email info@truvogue.com and we will work something out.  Also, if you subscribe you will receive 10% off your first purchase!

This first collection is called ‘Essentials’ because it focuses on buildable staple pieces that every wardrobe needs. The fabric is super comfortable and breathable made out of the softest, eco-friendly modal fabric that feels like butter against the skin.   All the pieces from this collection were made ethically right here in Toronto, Canada!!  So shop local, shop ethical and care for the planet at the same time 🙂

Take the ‘Wear no evil’ Pledge!

A friend recently sent this to me and while I have literally been doing this over the past 8 months or so I am now publicly taking this pledge to share with all of you.  Follow this link to sign up and share your pledge on your facebook page so we can all join together in this mission to support brands that are really trying to make a difference in the world.  Let’s vote with our dollars.  Pledge no evil!

Please share any great finds of places to shop that uphold these standards in the comments section below 🙂