Many people want to build a more consciously curated wardrobe, but are not sure where to start. Here are a few tips to help you get started. The biggest part to conquer is a mindset shift. Once you reprogram your thoughts and beliefs around shopping, the rest will be easy. It also takes a fair degree of preplanning since most of what you will find is not in the malls. Here we go!
Continue reading 5 Steps In Building an Ethical WardrobeIn the world of everything polyester, exploring new and unique fabrics may sound scary and daunting to you. However, there are so many new innovations in textiles these days that it’s so exciting to see and learn about! At least for me…but I’m like a kid in a candy store when it comes to fabric. Oh the possibilities!
Tru’s Essentials Collection is all made out of modal and I realised that many people hadn’t heard of it, so I wanted to give you all a brief intro to some great sustainable fabrics to look out for and to know that there is more out there than just polyester. There are many harmful chemicals used in the production of polyester, including carcinogens, and if emitted to water and air untreated, can cause significant environmental damage. Even within polyester there are sustainable options like polyester made from recycled plastic bottles! Who would have thought? Continue reading Fabric 101
We are very excited to announce our recent collaboration with Ethik Boutique and eco-design hub. Ethik is a Montreal based boutique that sells ethical brands from Canada and abroad. Check them out at https://ethik-bgc.ca/
Ethik is a collective of FEM International (www.feminternational.org), a not-for-profit whose mission is to support women empowerment through social entrepreneurship. Together they organized a successful fundraising fashion show last week in which Tru dawned the runway. Here are some photos that were in Le Huffington Post Quebec
. See the whole article here http://quebec.huffingtonpost.ca/2016/11/29/soiree-benefice-mode-ethique–bulles-fem-internationa_n_13302942.html
Hellooooo my friends! It’s been awhile I know …I haven’t blogged in quite some time but that is all about to change and I have lots of things I want to write about. I have been working hard to bring our collection to you right in the comfort of your own homes! I am sooooo thrilled to announce the launch of our online store 🙂 Please check it out at www.truvogue.com when you get a moment. We ship throughout North America and if anyone would like to purchase any items internationally please email info@truvogue.com and we will work something out. Also, if you subscribe you will receive 10% off your first purchase!
This first collection is called ‘Essentials’ because it focuses on buildable staple pieces that every wardrobe needs. The fabric is super comfortable and breathable made out of the softest, eco-friendly modal fabric that feels like butter against the skin. All the pieces from this collection were made ethically right here in Toronto, Canada!! So shop local, shop ethical and care for the planet at the same time 🙂
A friend recently sent this to me and while I have literally been doing this over the past 8 months or so I am now publicly taking this pledge to share with all of you. Follow this link to sign up and share your pledge on your facebook page so we can all join together in this mission to support brands that are really trying to make a difference in the world. Let’s vote with our dollars. Pledge no evil!
Please share any great finds of places to shop that uphold these standards in the comments section below 🙂
Although this chart has UK facts and figures, it’s a great snapshot on the impact of fast fashion in general. It’s about time we as consumers and brands alike shifted to a more sustainable model.
Continue reading Impact of Fast Fashion
There are a lot of words being thrown around these days such as: ethical fashion, eco-fashion, sustainable fashion. But what does it all mean? It means different things to different people however I think Livia Firth nailed it in her article below when she broaches this subject.
Continue reading How do you define Sustainable and Ethical Fashion??
Tru Fashion With a Conscience 