A Swedish mall like no other

ReTuna Återbruksgalleria shopping centre

How cool is this?!  A whole mall dedicated to restoring and recycling!  I would soooo shop here.    Man, those Europeans sure know what they’re doing when it comes to sustainable practices.   What are your thoughts?  Would you shop at this mall?

Read the full story here:

Sweden’s cool new sustainable mall!



Eco innovation: Reebok’s compostable sneaker

The race is on for brands to find more sustainable materials for their products and Reebok has taken to the challenge very seriously! In the October 2017 issue of Natural Awakenings magazine, you will find an article about Reeboks new innovative sustainable closed loop sneakers.

“Reebok is introducing a completely compostable sneaker designed to neither harm the environment when created nor potentially clog a landfill when discarded. The shoe’s upper section is made of sustainable organic cotton, while the sole is derived from industrially grown corn, harvested when it’s older and tougher. Even the eyelets are stitched, using no metal or plastic.”

Now this is truly a step in the right direction!

reebok plant-based sneakers

Valentine Pop-up Shop!

Come drop in to our one day pop up shop conveniently located in uptown Toronto just off the 401.   It’s a great opportunity to be able to feel our soft modal fabric in person and try on whatever you’d like!  Treat yourself this Valentine’s Day to fashion that is local, ethical, and sustainable and will give you lots of love for years to come!  If interested in attending please send an email to info@truvogue.com or call (647) 885-3610 and Iwill send you the location details or add you to the private facebook event.

Tru has joined the Ethik community!

We are very excited to announce our recent collaboration with Ethik Boutique and eco-design hub.  Ethik is a Montreal based boutique that sells ethical brands from Canada and abroad. Check them out at https://ethik-bgc.ca/

Ethik is a collective of FEM International (www.feminternational.org), a not-for-profit whose mission is to support women empowerment through social entrepreneurship.  Together they organized a successful fundraising fashion show last week in which Tru dawned the runway.  Here are some photos that were in Le Huffington Post Quebec

.  See the whole article here http://quebec.huffingtonpost.ca/2016/11/29/soiree-benefice-mode-ethique–bulles-fem-internationa_n_13302942.html

Tru is now online!


Hellooooo my friends!  It’s been awhile I know …I haven’t blogged in quite some time but that is all about to change and I have lots of things I want to write about.  I have been working hard to bring our collection to you right in the comfort of your own homes!  I am sooooo thrilled to announce the launch of our online store 🙂  Please check it out at www.truvogue.com when you get a moment.  We ship throughout North America and if anyone would like to purchase any items internationally please email info@truvogue.com and we will work something out.  Also, if you subscribe you will receive 10% off your first purchase!

This first collection is called ‘Essentials’ because it focuses on buildable staple pieces that every wardrobe needs. The fabric is super comfortable and breathable made out of the softest, eco-friendly modal fabric that feels like butter against the skin.   All the pieces from this collection were made ethically right here in Toronto, Canada!!  So shop local, shop ethical and care for the planet at the same time 🙂