Valentine Pop-up Shop!

Come drop in to our one day pop up shop conveniently located in uptown Toronto just off the 401.   It’s a great opportunity to be able to feel our soft modal fabric in person and try on whatever you’d like!  Treat yourself this Valentine’s Day to fashion that is local, ethical, and sustainable and will give you lots of love for years to come!  If interested in attending please send an email to or call (647) 885-3610 and Iwill send you the location details or add you to the private facebook event.


Tru has joined the Ethik community!

We are very excited to announce our recent collaboration with Ethik Boutique and eco-design hub.  Ethik is a Montreal based boutique that sells ethical brands from Canada and abroad. Check them out at

Ethik is a collective of FEM International (, a not-for-profit whose mission is to support women empowerment through social entrepreneurship.  Together they organized a successful fundraising fashion show last week in which Tru dawned the runway.  Here are some photos that were in Le Huffington Post Quebec

.  See the whole article here–bulles-fem-internationa_n_13302942.html