A Swedish mall like no other

ReTuna Återbruksgalleria shopping centre

How cool is this?!  A whole mall dedicated to restoring and recycling!  I would soooo shop here.    Man, those Europeans sure know what they’re doing when it comes to sustainable practices.   What are your thoughts?  Would you shop at this mall?

Read the full story here:

Sweden’s cool new sustainable mall!



Zara: Shame on you!

The Zara logo is seen on a clothes hanger in one of its stores. Shoppers in Istanbul discovered notes in clothing saying workers had not been paid at the Bravo Tekstil factory in Turkey, according to widespread media reports this month.

It pains me to write this post.  So, the CBC covered a story on the desperate plea of Zara’s garment workers in Turkey.  This should really come as no surprise to people, but it will.  How desperate these garment workers must be to be sending out letters of SOS.  Heartwrenching.  Looks like not much has changed since Rana Plaza.  Interested to hear everyone else’s thoughts on this.  Please leave your opinion/comments below.  Read the full story here:

Workers stitched pleas for help into clothes sold by Zara

Syrian Canadians Start A New Life…one stitch at a time!

Given that it’s International Women’s Day today I thought it very fitting to share with you all this beautiful video of strong, empowered, motivated women. These women make me so proud to be Canadian!   Continue reading Syrian Canadians Start A New Life…one stitch at a time!

Tru is now online!


Hellooooo my friends!  It’s been awhile I know …I haven’t blogged in quite some time but that is all about to change and I have lots of things I want to write about.  I have been working hard to bring our collection to you right in the comfort of your own homes!  I am sooooo thrilled to announce the launch of our online store 🙂  Please check it out at www.truvogue.com when you get a moment.  We ship throughout North America and if anyone would like to purchase any items internationally please email info@truvogue.com and we will work something out.  Also, if you subscribe you will receive 10% off your first purchase!

This first collection is called ‘Essentials’ because it focuses on buildable staple pieces that every wardrobe needs. The fabric is super comfortable and breathable made out of the softest, eco-friendly modal fabric that feels like butter against the skin.   All the pieces from this collection were made ethically right here in Toronto, Canada!!  So shop local, shop ethical and care for the planet at the same time 🙂

Take the ‘Wear no evil’ Pledge!

A friend recently sent this to me and while I have literally been doing this over the past 8 months or so I am now publicly taking this pledge to share with all of you.  Follow this link to sign up and share your pledge on your facebook page so we can all join together in this mission to support brands that are really trying to make a difference in the world.  Let’s vote with our dollars.  Pledge no evil!

Please share any great finds of places to shop that uphold these standards in the comments section below 🙂

How do you define Sustainable and Ethical Fashion??


There are a lot of words being thrown around these days such as: ethical fashion, eco-fashion, sustainable fashion.  But what does it all mean?  It means different things to different people however I think Livia Firth nailed it in her article below when she broaches this subject.
Continue reading How do you define Sustainable and Ethical Fashion??