5 Steps In Building an Ethical Wardrobe

Many people want to build a more consciously curated wardrobe, but are not sure where to start. Here are a few tips to help you get started. The biggest part to conquer is a mindset shift. Once you reprogram your thoughts and beliefs around shopping, the rest will be easy. It also takes a fair degree of preplanning since most of what you will find is not in the malls. Here we go!

Continue reading 5 Steps In Building an Ethical Wardrobe

A Swedish mall like no other

ReTuna Återbruksgalleria shopping centre

How cool is this?!  A whole mall dedicated to restoring and recycling!  I would soooo shop here.    Man, those Europeans sure know what they’re doing when it comes to sustainable practices.   What are your thoughts?  Would you shop at this mall?

Read the full story here:

Sweden’s cool new sustainable mall!

 

Zara: Shame on you!

The Zara logo is seen on a clothes hanger in one of its stores. Shoppers in Istanbul discovered notes in clothing saying workers had not been paid at the Bravo Tekstil factory in Turkey, according to widespread media reports this month.

It pains me to write this post.  So, the CBC covered a story on the desperate plea of Zara’s garment workers in Turkey.  This should really come as no surprise to people, but it will.  How desperate these garment workers must be to be sending out letters of SOS.  Heartwrenching.  Looks like not much has changed since Rana Plaza.  Interested to hear everyone else’s thoughts on this.  Please leave your opinion/comments below.  Read the full story here:

Workers stitched pleas for help into clothes sold by Zara

Syrian Canadians Start A New Life…one stitch at a time!

Given that it’s International Women’s Day today I thought it very fitting to share with you all this beautiful video of strong, empowered, motivated women. These women make me so proud to be Canadian!   Continue reading Syrian Canadians Start A New Life…one stitch at a time!

Tru is now online!

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Hellooooo my friends!  It’s been awhile I know …I haven’t blogged in quite some time but that is all about to change and I have lots of things I want to write about.  I have been working hard to bring our collection to you right in the comfort of your own homes!  I am sooooo thrilled to announce the launch of our online store 🙂  Please check it out at www.truvogue.com when you get a moment.  We ship throughout North America and if anyone would like to purchase any items internationally please email info@truvogue.com and we will work something out.  Also, if you subscribe you will receive 10% off your first purchase!

This first collection is called ‘Essentials’ because it focuses on buildable staple pieces that every wardrobe needs. The fabric is super comfortable and breathable made out of the softest, eco-friendly modal fabric that feels like butter against the skin.   All the pieces from this collection were made ethically right here in Toronto, Canada!!  So shop local, shop ethical and care for the planet at the same time 🙂

Take the ‘Wear no evil’ Pledge!

A friend recently sent this to me and while I have literally been doing this over the past 8 months or so I am now publicly taking this pledge to share with all of you.  Follow this link to sign up and share your pledge on your facebook page so we can all join together in this mission to support brands that are really trying to make a difference in the world.  Let’s vote with our dollars.  Pledge no evil!

Please share any great finds of places to shop that uphold these standards in the comments section below 🙂

How do you define Sustainable and Ethical Fashion??

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There are a lot of words being thrown around these days such as: ethical fashion, eco-fashion, sustainable fashion.  But what does it all mean?  It means different things to different people however I think Livia Firth nailed it in her article below when she broaches this subject.
Continue reading How do you define Sustainable and Ethical Fashion??

Organic Cotton vs Conventional Cotton…what’s the diff?

Ah Cotton…the beautiful, soft substance that we use in our everyday lives. From our sheets, to our towels, to the clothes we wear day in and day out, its something we just cannot live without.  As attractive as it is, what lurks behind in the shadows of cotton production is a not so beautiful picture.

Conventional Cotton

Cotton is highly attractive to insects (eg cutworm, army worm, loopers, aphids, whitefly, spider mite and more).  Because this effects crops, cotton has become heavily reliant on pesticides…so heavily reliant that it uses 1/4 of the worlds pesticides and are the most pesticide dependent crops in the world.  These chemicals get into the soil and water and in turn destroy the environment and also effect the wildlife that come into contact with it.  In addition, farmers health are at risk of pesticide poisoning and serious other health issues.

iamgreeny.com

Here are some facts displayed on the effect of pesticides on human health from the site organicconsumers:

  • In California, five of the top nine pesticides used on cotton are cancer-causing chemicals (cyanazine, dicofol, naled, propargite and trifluralin).
  • In Egypt, more than 50% of cotton workers in the 1990s suffered symptoms of chronic pesticide poisoning, including neurological and vision disorders.
  • In India, 91% of male cotton workers exposed to pesticides eight hours or more per day experienced some type of health disorder, including chromosomal aberrations, cell death and cell cycle delay.
  • In the US, a 1987 National Cancer Institute Study found a nearly seven-fold higher risk of leukemia for children whose parents used pesticides in their homes or gardens. The World Health Organization estimates that at least three million people are poisoned by pesticides every year and 20-40,000 more are killed.
  • Over 1 million Americans will learn they have some form of cancer and 10,400 people in the U.S. die each year from cancer related to pesticides.

So as  you can see conventional cotton has a number of unsustainable factors that need to be addressed.

Organic Cotton

In the U.S., one-third of a pound of chemicals is needed just to grow enough conventional cotton for a regular T-shirt. “Organic cotton is a solution to the problem of chemical use in conventional cotton,” says Lynda Grose of the Sustainable Cotton Project. Grose adds, “The ecological goal is to convert fields from chemical controls to biological controls.”

There is a lot of skepticism around organic cotton because textiles don’t have to be certified in order to be called organic. However there are a few certifications to look out for when purchasing organic cotton to ensure its organic from field to finished product such as GOTS (Global Organic Textile Standard), Soil Association, and Organic Exchange.  Check out the website cottonedon for more detailed information on these certfications.

And we all know about the sweatshops and unfair working conditions of the labourers.  These organic certifications have social responsibility and living wages built into their core philosophy and monitoring so it’s not just about the cotton but the people behind the farming and the manufacturing. At least now we have information available to us to make our own informed decisions.

Granted organic cotton is more expensive but we have been brainwashed into thinking that fast and cheap fashion is normal and $5 -$10 for a cotton t-shirt is the going rate, but someone or something else is always paying the price. Organic cotton is about respect for people and planet and is more expensive to produce as it’s much more labour intensive. Cottonedon says “The price of organic includes investments made by farmers who are protecting the environment, maintaining soil fertility, preserving biodiversity and conserving water.”

Below is a chart that lists the major differences between organic cotton and conventional cotton from seed throughout the whole process.

https://greencotton.files.wordpress.com/2008/04/snapshot-p1.jpg

https://greencotton.files.wordpress.com/2008/04/snapshot-p2.jpg

http://www.greencotton.wordpress.com – Sources used for this table include: National Sustainable Agriculture Information Service, Organic Exchange, Organic Trade Association (OTA), and Harmony Art Organic Designs.

Toronto Fair Trade Show back for its second year!

Fair Trade © Bob-Rz.deviantart.com
Fair Trade © Bob-Rz.deviantart.com

Finally, an ethical trade show of our very own.  The Toronto Fair Trade Show is the first of its kind in Canada.  Showcasing vendors with a range of fair trade products such as coffee, produce, chocolate, hand made jewelry and more.  Back for its second year, lets show our support!  Here is the link with all the details:

http://www.thefairtradeshow.com/summer-2015-vendors