Gucci…doing it right!

Luxury brands like Gucci, Prada and Dolce and Gabana are not without their own  scandals and controversy around sweatshops, the environment and challenging the “Made in Italy” label.  However Gucci seems to be on a mission to set things right!!

This ground breaking partnership between Gucci and Livia Firth’s Green Carpet Challenge, Rainforest Alliance and the National Wildlife Federation had sustainably produced the world’s first luxury bags made out of anti-deforestation leather from the Brazilian Amazon!! And how gorgeous they were!  With a passport included with the bag detailing complete traceability of the supply chain, these bags are a turning point in promoting a system  whereby companies and brands are held accountable for how their products are produced and ensuring it is not done in an unsustainable, environmentally and socially hazardous manner. Jenny Greenwell of Eco-Age points out “The bags have been tanned with environmentally safe vegetable dyes, and the ranches where the cows are brought up and slaughtered for meat are 100% deforestation free.”  Thank you Gucci for setting an example for other luxury brands….this goes to show that sustainability is luxurious!  This collection was released back in 2013 but I truly hope to see more of this in the future!

See the full article here:

http://eco-age.com/a-new-frontier-for-sustainble-style/